Wednesday, April 20, 2011

Fashion behavior

    The article I found talks about a computer based test that examines a person's social utility in fashion behavior. According to the article it is suggested that social utility is defined of fashion behavior, and that personality traits moderate the behavioral responses to social influence in the fashion area.

     Christopher M. Miller the author of my article argues that fashion is diverse in life, and results in social influences. According to him social influence is expressed in the area of clothing. Merchandise are a large part in making identity statements to other people. 

     One thing that caught my attention was when Miller stated that social influence patterns can actually supply preferences for different fashion products that end up shifting over time. He means that what other people are into at the moment affects what you would want to buy at a certain time. 


Miller, Christopher M. (1992). Social utility and fashion behavior. Houston, TX: Springer.

1 comment:

  1. Nice job! I would like to see more of this interaction with your resources within your postings.

    Work with the size and color of your fonts. This is a bit difficult to read.

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